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Business Development Associate – Union County


This is a Full-time position in Monroe Township, NJ posted December 26, 2019.

About Northstar New Jersey Lottery Group: Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract extending through June 2029.

International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations.

Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.

Overall Purpose and Objective General Area of Coverage
– Union County Responsible for recruitment of retailers to sell New Jersey Lottery products.

Current focus is on our newest product, Quick Draw (a Keno style game) and identifying appropriate social spaces to sell the game.

• Meet and exceed specific retail expansion goals by recruiting new quality retail business
• Generate leads based upon local market research and relevant retail metrics provided by independent research firms; local market expertise to generate local market intelligence and use company provided lead lists
• Research new opportunities for acquiring quality potential retailer listings
• Presents and educates new prospects on intrinsic benefits associated with lottery to their core business generated by traffic building advertising and promotion and convey the optimum positioning
• Design and develop professional sales presentations to overcome specific prospective retailer concerns in business-critical areas
• Provides ideas and suggestions regarding new effective sales tools
• Maintain relevant industry and product knowledge coupled with compelling new product consumer benefits
• Maintains timely and accurate documentation on new business development sales activities
• Provides Manager with analysis to aid in recruitment efforts
• Provides customer needs analysis to Marketing and Sales departments
• Present to business groups and attend tradeshows or business group meetings to discuss lottery retailer opportunities and present Lottery benefits
• Continue engagement with retailers throughout licensing process and installation Qualifications Skills
• Sales closing skills
• Must be able to cold call on business and ultimately sign new retailers
• Must be able to speak clearly and persuasively with strong interpersonal skills
• Expresses self well in group or in one-to-one conversations
• Must be able to produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Spanish speaking preferred Other
• Travel within assigned territory nearly 100% of time worked
• Possess a valid driver’s license and good driving record
• Ability to work non-traditional work schedule including evenings and weekends and comfortable in social gathering venues such as bars and restaurants
• Must be able to stand for extended periods of time
• Must be able to walk long distances
• Must be able to lift and carry 25 pounds
• Required to live in or near area of coverage Keys to Success
• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.

IGT is an equal opportunity employer.

We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws.

We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.

For more information, please visit .